Tarvent vs ActiveCampaign: An ESP comparison that will surprise you

In our journey of comparisons, this one stood out as a delightful surprise. While ActiveCampaign boasts a fuller feature set, what truly caught our attention were the fundamental disparities between the two platforms.

Tarvent, though newer to the scene and lacking in certain integration, e-commerce, and CRM features, follows a distinct approach. It's all about quality over quantity. With each release, Tarvent ensures a fully baked feature brimming with customization and flexibility. On the flip side, ActiveCampaign's rapid feature rollout often sacrifices depth of customization. It's understandable, though—ActiveCampaign operates on a different scale, prioritizing investor satisfaction and expanding its customer base.

In essence, Tarvent places a premium on customer delight, intuitive design, and unrivaled flexibility. It's a testament to our commitment to offering a tailored experience that resonates with our users.

How does pricing compare?

ActiveCampaign offers a diverse range of pricing models, with 10 variations depending on your utilization of CRM or Transactional Email solutions. In contrast, Tarvent keeps it simple with a single comprehensive plan—the "Everything plan." No need to worry about functionality restrictions here; it's all-inclusive, no holds barred.

When it comes to catering to smaller contact lists, ActiveCampaign falls short, lacking a plan with equivalent features for those under 2,500 contacts. Meanwhile, Tarvent steps up to the plate, offering pricing options starting from just 500 contacts, with every feature included.

In our quest for fairness, we've diligently compared plans with similar features. Notably, ActiveCampaign's pricing escalates significantly when you factor in CRM and transactional email functionalities.

Who stands to benefit most from Tarvent and ActiveCampaign?

ActiveCampaign could suit your needs if you're venturing into e-commerce without an existing CRM solution. However, considering ActiveCampaign's CRM pricing, you might find better value with a dedicated CRM provider.

Now, onto Tarvent—a stellar choice for those seeking a robust marketing platform with top-notch automation features. While light CRM features are on our roadmap, we recommend leveraging a dedicated CRM solution and seamlessly integrating it with Tarvent through our extensive Zapier integration. Plus, stay tuned—additional native integrations and e-commerce support are on the horizon.

In a nutshell, if you're after a one-size-fits-all solution that covers the basics, ActiveCampaign might be up your alley. But if you've already got a CRM setup and crave a marketing platform laser-focused on email marketing, marketing automation, and customer experience, then Tarvent's the way to go.

Let’s talk platform basics

Tarvent stands as a cutting-edge, web-based application incorporating the latest technology, architecture, and cloud services. We've meticulously optimized our platform to streamline navigation and enhance usability, empowering users to achieve more with minimal interface switching. With Tarvent, complete customization reigns supreme—every page, form, email, or notification your customers encounter can be tailored to ensure consistent brand representation. This holistic approach fosters turbocharged performance, heightened productivity, and smoother time management.

Now, onto ActiveCampaign—a platform renowned for its CRM and automation capabilities. However, users may find it challenging to adapt to its dated interface, which can feel sluggish and lacks the intuitive customization synonymous with Tarvent. Moreover, stability issues may arise, as observed through browser crashes.

Contact management

Edit contact screen in Tarvent

Maintaining pristine and well-prepared contact lists is paramount for any marketer. Now, let's delve into the specifics: both Tarvent and Active Campaign offer robust solutions for contact management, albeit with distinct approaches.