Tarvent’s Engagement System turns real behavior into a clear score, a level, a lifecycle stage, and a send recommendation. Then Artitelli turns that into a segment or a campaign you can actually run. No spreadsheets. No guessing. No “let’s just blast everyone” meetings.
If you use a CRM, you already know lead scoring. Useful. Not the same as engagement.
Engagement scoring
Are they paying attention to your emails right now?
Based on opens, clicks, replies, shares, forwards, plus consistency over time. Delivered does not count.
Lead scoring
Are they a good fit, and are they likely to buy?
Based on CRM context like pipeline stage, tags, forms, appointments, purchases, and sales activity.
Why you want both
Engagement tells you who is listening. Lead score tells you who matters most. Together, you get the best next action.
High lead score, low engagement: great fit, not listening. Run a winback or switch channels.
Low lead score, high engagement: they love you. Educate, qualify, and offer the next step.
High lead score, high engagement: send to them first. Every time.
Engagement is earned.
Tarvent bases engagement scoring on actions like opens, clicks, replies, shares, and forwards. Delivered only means the receiving server accepted the message. It does not mean anyone cared.
Scoring includes behavior from campaign emails and journey emails, so automations build real history too.
Open
Click
Reply
Share
Forward
Delivered does not count
Five outputs that make targeting obvious.
Engagement Score
0 to 100
Engagement Level
Hot, Warm, Cold, Inactive
Lifecycle Stage
New, Active, At Risk, Dormant, Lost, Reactivated, Never Engaged
Send Recommendation
Who should receive this and who should sit it out
Smart Filters
Ready to use targeting for campaigns, segments, journeys
Hot: 70 - 100
Warm: 40 - 69
Cold: 15 - 39
Inactive: 0 - 14
New contacts get an onboarding window, roughly 0 to 60 days, so they are not labeled Cold or Inactive just for being new.
Meet Artitelli
"Hi! I'm Artitelli. Think of me as your marketing navigator."
Artitelli is Tarvent's recommendations engine. It watches engagement patterns, spots what matters, and suggests the next best move.
Here is the difference: the insights are actionable.
Create a segment from the insight
Send a campaign from the insight
Right from the report. Right when you see it.
Reports that prove it
Competitors love charts that say "interesting." Tarvent ships reports that say "do this next."
Audience Report Card
Your audience, graded. No sugarcoating.
Health score you can trust
Alerts that tell you what to fix now
Actionable insights included
Engagement Analysis
The "why is my audience acting like this" report.
Trends across 30, 60, 90 days
Segment recommendations you can create immediately
Actionable insights included
Executive Summary
The big picture, without the big time commitment.
Prioritized insights
Engagement, deliverability, growth in one view
Campaign Impact
Which campaigns actually moved engagement.
Impact scoring you can compare quickly
Performance split by purpose
Purpose level reporting
A newsletter is not a winback. A promotion is not a review request. Treating them as equals is how you learn nothing.
Tarvent lets you set a campaign purpose, then report and filter by purpose so you can see which purpose types actually move engagement for your audience.
This is how you stop repeating what feels busy and start repeating what works.
Newsletter
Promotion
Notice
Re-engagement
Start from the insight, not a blank page.
When you create a new campaign, Tarvent shows the most important insight and the best segment suggestion.
Use the suggestion and Tarvent fills in the campaign purpose and audience segment for you. You write the message. Tarvent handles the targeting decisions.
You can still override it, of course. Control is healthy. But so is sleeping.
Start campaign
Review suggestion
Use suggestion
Write and send
Smart Filters
Smart Filters are pre-built targeting powered by engagement. Pick the goal, Tarvent applies the rules behind the scenes.
Use Smart Filters in campaigns, segments, and journeys, even at the step level.
Fast
Pre-built rules mean instant targeting without building complex filters.
VIP Engaged
Smart
Based on engagement patterns that update automatically as behavior changes.
Engaged in last 7 days
Applied
Works everywhere: campaigns, segments, journeys, and individual journey steps.
Reliable reads
Growth and Health
Email results do not just drop. They drift.
Growth and Health shows list growth, churn, and what is causing it, plus Artitelli insights you can act on.
You should not need to open a report to understand what is happening.
Your Contacts view shows engagement and lifecycle breakdowns so you always know what kind of audience you are working with.
Engagement plus customer context is the cheat code.
Email behavior tells you who is paying attention. Your CRM tells you who they are, what they bought, and where they are in your pipeline.
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