Campaign Monitor certainly isn't lacking in its array of features, and for many, it serves as a perfectly fine solution. However, as any astute growing small business will likely encounter, there are noteworthy limitations that cannot be overlooked. It's these limitations that prompted us, much like yourselves, to explore how Tarvent sets itself apart from Campaign Monitor.
How does pricing compare?
At present, Campaign Monitor presents its users with three distinct plan levels: Lite, Essentials, and Premier. As you ascend through these tiers, you unlock access to a broader spectrum of features—an arrangement not uncommon among various email marketing platforms.
Now, here's where Tarvent brings a fresh twist to the game. We take a different approach by offering a solitary plan: the "Everything Plan." As the moniker suggests, it's a comprehensive package that grants you unrestricted access to every feature in our arsenal.
Who stands to benefit most from Tarvent and Campaign Monitor?
First up, Campaign Monitor zooms in as a rapid-fire email marketing platform, albeit with a few gaps in its feature lineup. Campaign Monitor shines brightest for fledgling small businesses taking their first dip into the email marketing pool. However, there lurk two significant hurdles: pricing and feature limitations. Small businesses may find themselves quickly outpacing the platform's capabilities, nudging them toward a platform switch.
Without sounding too biased (although we might be a tad), we're convinced that Tarvent emerges as the superior choice, regardless of your marketing proficiency or company dimensions. Tarvent is a platform tailor-made to fit your needs like a glove, ensuring you never outgrow your email marketing toolkit. And the cherry on top? All at a price point that gives even the thriftiest platforms a run for their money while packing in enterprise-grade features.
Let’s talk platform basics
Tarvent boasts a sleek, modern web-based application decked out with the latest bells and whistles in technology, architecture, and cloud services. We've fine-tuned our platform to streamline navigation, empowering you to accomplish more with less screen-hopping. It's a recipe for turbocharged performance, enhanced productivity, and smoother sailing through the seas of time management.
Now, let's switch gears to Campaign Monitor, a familiar face in the email marketing arena alongside the likes of Constant Contact and MailChimp. Campaign Monitor opts for a simpler, single-purpose screen design that's a breeze to grasp but feels like swimming against the current when it comes to productivity. However, credit where credit's due: Campaign Monitor gives it a good hustle, boasting response times not far behind even Tarvent's lightning-fast pace.
Contact management
Edit contact screen in TarventEnsuring your contact list is shipshape is a non-negotiable for any savvy marketer. Now, let's dive into the nitty-gritty: Tarvent and Campaign Monitor have your back regarding contact management, but here's where the plot thickens—their approaches take very different routes.
See a brief comparison below or go to our Campaign Monitor comparison page to see a more detailed comparison.
| Tarvent |
Campaign Monitor |
| Unlimited number of audiences |
Has support but could cause the same contact to get campaigns multiple times. |
| Unique identifier: Uniquely identify a contact by one or more fields other than their email address, allowing multiple contacts with the same email address. |
Email address must be used to identify contacts. |
| Unlimited sign-up forms |
1 sign up form per list |
| Complete customization of form and page |
Basic customization of form only, only three question types supported, and no page customization support. |
| Form-specific detailed reporting |
No form reporting |
Campaign management
Campaign editor in TarventIn the world of content management, flexibility and user-friendliness are the name of the game. But here's the catch: sometimes, flexibility can come with a side order of technical know-how. The beauty of Tarvent lies in its knack for providing flexibility without the need for a PhD in tech wizardry. It's a playground where technical skills are welcome but by no means required.
See a brief comparison below or go to our Campaign Monitor comparison page to see a more detailed comparison.
| Tarvent |
Campaign Monitor |
| Send a campaign to an unlimited number of groups and segments within your audience |
Campaigns can be sent to multiple lists (audiences) or segments, causing duplicate emails to the same recipient. |
| From domain enforces verification to adhere to new Gmail and Yahoo rules for the best deliverability |
Supported, but difficult to configure with limited options |
| Subject line supports personalization, conditional content logic, and emojis |
Limited personalization support and no conditional content support. |
| AI-powered content generation for subject lines, preheader, and email content |
No AI-generation content support for subject line or preheader |
| Auto-resend rules tell Tarvent to try resending an email if specific bounce types, such as block, occur. |
No manageable rety rules |
| Drag-and-drop editor has extensive styling options and editing controls, including wizard-based personalization and conditional content logic generation, so you never have to remember the syntax. |
Minimal design control. Everyone's emails look very similar. Rudimentary conditional content control. |
Template management
Template editor in TarventWhen it comes to crafting email campaigns that scream consistency and style, templates are your trusty sidekick. They're the time-saving superheroes that ensure your branding remains on point, your layout stays polished, and your styling is nothing short of stellar. With templates in your arsenal, you can wave goodbye to those pesky errors and hello to enhanced efficiency. Let’s see how Tarvent and Campaign Monitor compare.
See a brief comparison below or go to our Campaign Monitor comparison page to see a more detailed comparison.
| Tarvent |
Campaign Monitor |
| Drag-and-drop, HTML code, plain text, and AMP support. |
No AMP template support, very limited template options for all supported formats. |
| Set specific areas of the template as read-only so they cannot be changed within a campaign or Journey email using the template. |
No read-only or lock-down support. |
| Feature-rich code editor with color coding, collapsible code sections, and wizard-based tools to insert personalization, conditional content logic, and data formatting. |
Basic code editor with no conditional content wizard or data formatting options. You need to read their guides to learn syntax. |
| Template testing with support for multiple email addresses and more to see how the template renders in your various email clients. |
No template testing tools are provided. |
| Link checker verifies that your template links are working before you send. |
No link checker provided. |
Automation
Journey editor in TarventLet's shine a spotlight on the undeniable magic of a top-notch automation solution. Never miss a beat, respond with impeccable timing, and craft a seamlessly curated experience for your contacts—all made possible through Tarvent's marvelously feature-rich automation engine.
Meanwhile, over in the Campaign Monitor camp, they technically offer automation; it's just not in the same league.
See a brief comparison below or go to our Campaign Monitor comparison page to see a more detailed comparison.
| Tarvent |
Campaign Monitor |
| Create journeys based on previous journeys, standard journey templates, or from scratch. |
Fewer standard journey templates and no ability to copy an existing journey (automation) |
| Unlimited entry triggers can be created to control how contacts enter the journey. |
Only one entry trigger per journey supported |
| Unlimited exit triggers to remove a contact from a journey when specific conditions are met or events occur |
No exit trigger support |
| 16+ journey actions can be performed |
Only two actions supported |
| 9+ journey flow controls are supported, including more advanced engagement splits, decision splits, and more. |
Only two rules (flow controls) are supported |
| Split flow controls support up to 10 different paths with the same power as our segmentation engine for condition logic |
Limited to true/false paths based on email or shopping activity only, with no profile support. |
Landing pages
Landing page editor in TarventExpanding your audience base is a key objective for countless marketers. Enter landing pages—a powerful tool in your toolkit for fine-tuning lead acquisition and retention strategies. By strategically aligning ads with landing pages, you can effortlessly gather vital prospect information and secure their consent to engage with them through email marketing, renowned for its exceptional return on investment. It's a savvy approach to nurturing connections and driving business growth.
See a brief comparison below or go to our Campaign Monitor comparison page to see a more detailed comparison.
| Tarvent |
Campaign Monitor |
| Ability to create landing pages from standard templates, previously created landing pages, or from scratch. |
No landing page support, just sign-up pages that are synonymous with landing pages |
| Extensive page customization, including SEO tags, favicon, page width, and more. |
No landing page support |
| Support for personalization and conditional content |
No landing page support |
| Ability to display an inline confirmation message, dialog-based confirmation message, a completely customizable confirmation page, or navigate to an external confirmation page. |
No landing page support |
| Journey integration when specific landing page-related events occur. |
No landing page support |
| Detailed reporting for each form or other CTA, as well as page-level reporting |
No landing page support |
Surveys
Survey editor in TarventEver heard the saying that the sharpest minds ask plenty of questions and keep their chatter to a minimum? Surveys hand you the reins to ask those crucial questions and amplify your customers' voices. Delve into what your customers adore about your offerings and uncover areas ripe for enhancement to attract even more loyal patrons.
While Campaign Monitor falls short in the surveys department, Tarvent steps up to the plate with its seamlessly intuitive interface. It's like having all your wishes granted—minus the waiting in line.
See a brief comparison below or go to our Campaign Monitor comparison page to see a more detailed comparison.
| Tarvent |
Campaign Monitor |
| Ability to create surveys from standard templates, previously created surveys, or from scratch. |
No survey support |
| Extensive page customization, including SEO tags, favicon, page width, and more. |
No survey support |
| 9+ question types, including matrix-style questions, birthday, and more. |
No survey support |
| Optionally map survey questions to audience data fields, allowing known contact profiles to be updated and unknown contacts to be added. |
No survey support |
| Complete control over every aspect of interacting with the visitor for consistent branding and customer experience. |
No survey support |
| Journey integration when specific survey-related events occur. |
No survey support |
Digital asset management
Image manager in TarventWhether you're a newcomer to the world of email marketing or a seasoned veteran, wrangling all your images, files, and related content can feel like herding cats. Tarvent's library comes to the rescue, armed with a slew of organizational tools to whip your digital assets into shape.
See a brief comparison below or go to our Campaign Monitor comparison page to see a more detailed comparison.
| Tarvent |
Campaign Monitor |
| List and folder view with support for multiple folder levels |
Can only view images in various editors, no central management |
| Tagging support enabling view filtering for all assets with specific tags. |
No tag support |
| Store images, PDFs, content blocks, and more |
Limited only to images and files, no reusable content blocks |
| Content blocks allow for standardized reusable content such as email footers, page headers, and more. |
No concept of content blocks supported |
| Ability to search for a file based on the system-generated URL, which is helpful when working with code-your-own templates. |
Minimal search options |
| Ability to overwrite existing images and files with newer versions so templates, campaigns, and other items don’t have to be updated when a new version of a file is uploaded. This works with images for emails that have already been sent too! |
No overwrite support provided |
Transactional email
Code generation results and API call for transactionsEver had that "oh no, not again" moment when you forget a password or make an online purchase? Those emails that come to the rescue in such times are what we call transactional emails, and they're absolute lifesavers when it comes to swiftly delivering the info your customers and prospects crave.
See a brief comparison below or go to our Campaign Monitor comparison page to see a more detailed comparison.
| Tarvent |
Campaign Monitor |
| Integrated transactional email support |
Must pick between smart or classic. Limitations with each option |
| GraphQL-based API and SMTP API support, both supporting every feature. |
Must pick between smart or classic. Limitations with each option |
| Extensive integration with templates, allowing the same functionality as campaigns but with transactional email |
Limited template support, must use smart |
| Data formatters provide extensive formatting options for your data, including defaults if data is missing |
No support |
| Form-based code generator and testing tools support every option, allowing developers to send their first email in minutes without requiring documentation review. |
No support |
| Extensive reporting based on your custom-defined email types, sender domain, recipient domain, custom meta data, tags, and more. |
Very basic reporting |
| SMTP support with every feature supported with our API-based option. |
Must use "classic", which doesn’t support templates, requires several custom headers. |
Reporting
Campaign report with heatmap view in TarventFor many marketers, reporting is the holy grail—a surefire way to gauge the effectiveness of their efforts. And if you're a firm believer in the power of reporting, chances are you've crossed paths with Tarvent and experienced its magic firsthand. Whether you're a novice just dipping your toes into the marketing waters or a seasoned pro craving data at lightning speed, we've got you covered.
See a brief comparison below or go to our Campaign Monitor comparison page to see a more detailed comparison.
| Tarvent |
Campaign Monitor |
| Extensive reporting leaving no question unanswered with every detail available online or via exports. |
Limited detailed reporting, not sufficient for experienced marketings. |
| Report center providing access to all reports in a single location |
No concept of a report center |
| Report-only user support allowing executives a simple-to-use Tarvent interface that is limited to just the reports |
No report-only access |
| Custom reports developed by Tarvent based on your specific needs. You control distribution and if the report should run while we take care of the data preparation and security for Personal Indentifiable Information (PII). |
No custom reporting options |
Conclusion
In wrapping up, it's clear that Tarvent's feature-rich toolkit sets the bar high. While Campaign Monitor boasts a speedy interface and a no-frills design, it falls short in comparison to the expansive feature set offered by Tarvent and other competitors.
With Tarvent, no matter your level of marketing prowess, the size of your company, or your specific needs, you're equipped with all the tools necessary to maximize your marketing endeavors.
While we haven't dived into every detail, let's talk security. Trust that our granular security measures put you in the driver's seat, allowing you to dictate who has access and what they can do. Rest easy knowing that we've implemented robust measures to safeguard Personal Identifiable Information (PII). And don't forget about our GraphQL-based API—it's your gateway to unlocking every capability our platform has to offer; our platform uses the same API you have access to!
Despite Tarvent's extensive feature set, we've designed a user-friendly platform where marketers of all levels can hit the ground running without feeling overwhelmed. And as you explore further, you'll uncover a treasure trove of features that empower you to take charge of every interaction with your contacts. It's the ultimate control at your fingertips!
TL;DR
Too much to read? We get it. We wanted to be thorough, almost to a fault.
The bottom line is that while Campaign Monitor checks the boxes for having desired functionality, the functionality is lacking even some of the industry-standard basics
While it’s fair to say that Tarvent is a much more feature-rich platform, we also feel the target marketing for each is very different. If you’re a very small business that doesn’t do a lot of email marketing, Campaign Monitor may work. However, if you plan to grow your business using the most effective marketing channel with the highest ROI, Tarvent is your platform!
To be fair, Campaign Monitor does offer features that are not currently supported by Tarvent. We’re a growing brand that will soon have many missing features but with extensive functionality that will surpass their current features.
Tarvent is inexpensive, has a single "Everything plan," and affords you some obvious add-ons as you dive deeper into marketing. By inexpensive, we’re talking about plans starting at $20/mo compared to Campaign Monitor’s $149/mo plan, which still doesn’t offer what Tarvent does.
If you want bells, whistles, and cool stuff that makes you a marketing rockstar, Tarvent is perfect for you!
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