Different contacts have different needs.
Depending on your business, you may have customers, dealers, resellers, or other very different contact types…each with their own needs. Audiences (aka master lists) for each types gives you the ultimate control.
Making sense of your contacts means capturing information specific to them, whether they are a dealer, reseller, end user, or other type of contact. Audiences (or master lists), give you that and more.
Multiple audiences: Keep your various audience types separate using audiences. Each audience is completely independent with its own set of profile fields, forms, and more.
Custom identifier: Email addresses are great for uniqueness, until they’re not. You can select one or more fields to uniquely identify each contact. This can be a unique account ID, customer ID and warranty ID, or any other fields you create to uniquely identify a contact, which can result in duplicate email address, which is typically the goal in these cases.
Unsubscribes: Since each audience is completely separate, a dealer, who is also a customer, can opt-out of a customer audience but still remain in the dealer audience.
