Marketing automation

5 Strategies to Increase Conversion Rates with Marketing Automation

February 17, 2023
4 minutes

Ever wish there was a perfect solution that worked every time to increase your conversions through marketing automation? Well, guess what? You’re not alone. The honest truth is that there isn’t one, but hopefully I can share some insights and strategies that have worked. Many, if not all, businesses face this challenge, but fortunately, there are strategies that can help.

Marketing automation refers to the use of technology to automate repetitive marketing tasks such as email marketing, social media posting, lead generation, profile updates, and more. There are many benefits to automating these tasks, you can save time and focus on more important aspects of your business, while also increasing your conversion rates. Learn more on how to set up marketing automation in our other blog post.

Here are some marketing automation strategies you can implement to boost your conversion rates:

  1. Lead Nurturing
    Lead nurturing is the process of building relationships with your leads by providing them with valuable content and information. You can use marketing automation to send personalized emails to your leads at different stages of the sales funnel, providing them with relevant content based on their interests and behavior. This will help you to build trust and credibility with your leads, which will increase the likelihood of them becoming customers. You can take this a step further by using web page tracking and automations to send content relevant to what your contacts are showing interest in on your website.
  2. Behavioral Segmentation
    Behavioral segmentation involves dividing your audience into groups based on their behavior and interests. Behaviors can include link clicks, email opens, form submissions, web page visits, and more. Behavioral segments can be created that select contacts based on their past activity and send content that is valuable to them. Using marketing automation, these emails can be sent in real-time, thus automating your communication on a contact-by-contact basis. This approach not only increases the value of the content by sending it when it’s needed most, but also can increase engagement by delivering the perfect message at the perfect time.
  3. Automated Email Campaigns
    Email marketing is the most effective marketing channels, and marketing automation can make it even more effective, returning an even greater ROI. By setting up automated email campaigns, you can send personalized messages to your leads and customers at the right time for each person. For example, you can send welcome emails to new subscribers, blog updates based on an RSS feed, and follow-up emails to leads who have shown interest in your products or services. In addition to emails, you can also send site messages to visitors automatically, based on their behavior. This means sending them a coupon at the perfect time is now possible.
  4. Automate Follow-up Emails
    Following up with leads is crucial to converting them into customers, but it can be time-consuming and difficult to do manually. By using marketing automation tools to automate follow-up emails, you can ensure that every lead receives a timely and personalized message, which can increase the chances of conversion. With tools like Tarvent, you can achieve this by setting up journeys that will send this email for you. In Tarvent, you can use the drag-and-drop journey to set this up in minutes! It’s no secret that we at Tarvent practice what we preach. If you sign up for a demo or start a trial plan, we have automations for that to ensure you get the information you need to get the most out of Tarvent.
  5. Personalization and dynamic content
    Personalization is key to increasing engagement and conversion rates. Marketing automation is great to ensure perfect timing. However, personalization is the best tool to ensure your emails create a one-to-one communication channel with your audience. Personalization can make your audience feel valued and understood. Dynamic content, which is condition-based content, ensures that only the right content is delivered to each person. For example, personalization allows you to address someone by their first name. Dynamic content is used to send your contacts product recommendations based on their past purchases and provide them with tailored content based on their interests.

    With many solutions, adding in personalization and dynamic content requires you to learn their template language syntax. With Tarvent, we provide wizards so you don’t have to learn syntax. Simply select the various options in the wizard and the syntax is generated for you. If you’re more advanced and know the syntax, no wizard is needed. Tarvent also includes over 40+ functions to format your data. For example, if your data includes all capital letters for the contact’s name, we have functions in the wizard you can use to format it as Titlecase. This changes the value from “JASON” to “Jason”, making it easy for you the create the perfect emails every time.

Marketing automation is a powerful tool for increasing conversion rates. By implementing these strategies, you can save time, improve your messaging, and build stronger relationships with your audience. So, start automating your marketing efforts today and watch your conversion rates soar!

If you’re looking for a platform to implement the strategies mentioned above, give Tarvent a try and see your engagement and conversion rates increase.

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