Marketing automation

The Benefits of Marketing Automation: It's Time to Take Your Business to the Next Level

February 17, 2023
15 minutes

Are you looking for a way to make your marketing efforts more effective and efficient? Look no further than marketing automation with Tarvent. Marketing automation is a powerful tool that can help you save time and money while increasing your ROI. Here’s how you can use it to benefit your business.

Delivering the right content at the perfect time based on the type of contact you are interacting with, and their preferences can be impossible. It's even more difficult if your website gets a lot of traffic, or you have a full-time job that doesn't allow you to react to each contact's touch point in real time. That can't be you, can it?

We get it! If you're like us, you have limited resources, a task list will never end, meetings that seem to go forever, and time seems to skip hours. You want to outsource it but it's too expensive, requires management, status updates, more meetings, etc. Ugh! This stresses me out just writing about how my typical day is. What you need, what we all need, is automation that just works. We need that employee that never sleeps, never takes vacation, NEVER complains, and does their job perfectly 24/7. Yep, we're talking about marketing automation with Tarvent!

Marketing automation, referred to as Journeys in Tarvent, is that perfect employee you've dreamed of having. Journeys allow you to streamline your marketing through automation. Once it's configured, you let it run, and get back to focusing on the sales you are now generating with automation.

The best part of journeys within Tarvent is that you can have multiple running at the same time, and automatically move contacts between various journeys as you see fit.

Real-world example

For example, one of our customers, a university, used journeys send out emails regarding the degree each prospect was interested in. To get started, the university first created landing pages within Tarvent that included a sign-up form. Each landing page has specific tags added to each submitted prospect that identified the degree that the prospect was interested in.

The prospects would receive a series of informative emails about the degree they showed interest in. This was the university’s “discovery journey” which is meant to provide prospects with information about the university as well as the specific degree they were interested in. When the project enrolled, the automated detected the enrollment, changed the prospects profile to indicate they are now a student, added some classification tags to the prospect, then started the new student on the university's "New enrollee" journey. This journey was designed to welcome the student and provided the necessary details to give the student the best chance of success.

Using marketing automation through journeys in Tarvent, the university was able to send emails pertaining to the specific needs to each prospect at various points in the journey, while never having to lift a finger. Now that's what I call awesome! Seriously! It’s the “a-ha” moment where you realize you no longer need to stress, and you know your hard work is going to pay care-free, stress-free dividends. What's even better is that as you learn more about how each journey is performing through reports and feedback, you can make adjustments in real-time to keep things running perfectly time and time again.

While we’re only scratching the surface of what you can do with marketing automation, the point here is automation. The dream of having the perfect employee is finally a reality!

If you’re looking for a way to get the most out of your campaigns, give Tarvent a try and see how you can get more time back in the day, minimize stress, and look like a rockstar to your boss.

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