Marketing automation gets pitched like a magic trick. Just press a few buttons, and out pops more revenue, less work, and perfect customer timing. But behind the buzzwords and bold claims, most business owners just want one thing.
Proof.
They want to know: Does this actually work?
This blog isn’t about hype. It’s about hard numbers. The kind that make you sit up, reevaluate your marketing workflow, and maybe even crack open Tarvent and start dragging some Journeys around.
These ten marketing automation statistics show exactly why automation isn’t just a trend. It’s a strategy that delivers measurable results.
1. 80% of marketers saw an increase in leads after implementing marketing automation
That’s not a vague “it helped.” That’s four out of five marketers getting more leads, just by automating what they were already trying to do manually.
Lead magnets become automated welcome sequences. Trial signups trigger onboarding Journeys. Every touchpoint becomes intentional instead of reactive.
At Tarvent, users often start with a single Journey. One week later, they’re asking how to add six more. Once you feel that kind of lift, it’s hard to go back.
(Source: Invesp, Marketing Automation Trends and ROI)
2. Businesses that use automation for nurturing see a 451% increase in qualified leads
That number feels like it should be fake. It’s not.
Why? Because nurturing is where most businesses drop the ball. They send one welcome email and hope for the best.
Automation lets you guide leads through an entire experience. From first touch to first purchase. And because it’s timed, relevant, and repeatable, it works at scale.
We broke this down in our Welcome Series Guide, but here’s the bottom line: nurture flows are your silent sales team.
(Source: Annuitas Group, B2B Nurturing Benchmark Report)
3. Automated emails get 119% higher click rates than blasts
Blasts are great for announcements. Not so great for relationships.
When emails are automated, they’re triggered by behavior. Clicked a pricing link? Here's the next logical step. Downloaded a resource? Here’s how to use it.
This is one of the biggest differences we explained in our automation vs blasts comparison.
If you’re still sending the same thing to everyone at the same time, you’re leaving clicks, and customers, on the table.
(Source: Epsilon Email Institute, Marketing Insights 2022)
4. 77% of marketers saw an increase in conversions after automation
Leads are great. Sales are better.
This stat hits hard because conversion is the metric that matters most. And automation helps in two ways:
- It keeps the conversation going when humans forget.
- It shows the right message at the right time.
With Tarvent, a Journey can be triggered by email clicks, form completions, or time delays. That flexibility means you’re not forcing one funnel on every lead. You’re guiding them based on what they actually do.
(Source: VB Insight, Marketing Automation Performance Study)
5. 74% of marketers say automation saves them time
This might sound obvious. But when you’re a small team, time is your scarcest resource.
Every minute you don’t spend copying emails, scheduling campaigns, or manually updating lists is a minute you can use elsewhere. I’ve had users tell me they regained full days of productivity just by replacing two workflows with automation.
It’s not about doing more. It’s about doing the right things, and letting automation handle the rest. Check out our blog post 7 Marketing Automation Workflows That Save Hours Every Week for example journeys to set up to save time.
(Source: Social Media Today, State of Marketing Automation Report)
6. Email is the most commonly automated channel, used by 63% of marketers
Social is flashy. Ads are noisy. But email? That’s where automation consistently delivers ROI.
Tarvent is designed to make email automation simple but powerful. You can create Journeys that trigger based on signups, clicks, tags, or inactivity. No guesswork. Just clarity.
That’s why most users start with email before branching into more complex flows.
(Source: HubSpot, State of Marketing Report)
7. Automated abandoned cart emails recover 10% of lost revenue on average
Ten percent might not sound like much, until you realize how much revenue goes missing in carts.
Tarvent makes it easy to build a Journey that identifies dropped carts and follows up. First a reminder. Then a review. Then a little incentive, if needed.
One client recovered $2,400 in sales in a month, on a Journey they set up in under an hour.
(Source: SaleCycle, Ecommerce Cart Abandonment Statistics)
8. 91% of successful marketers say automation is “very important” to their success
Not “nice to have.” Not “we’re testing it.”
Very important.
The pros are using automation because it scales what works and eliminates what doesn’t. It frees up humans to focus on strategy while the workflows handle the grunt work.
Even if you only automate three core flows, onboarding, follow-up, and re-engagement, you’re miles ahead of the businesses still stuck in manual mode.
🔗Related: Top 10 Benefits of Marketing Automation (And How to Use Them)
(Source: Ascend2, Marketing Automation Trends Survey)
9. Companies that automate see a 14.5% increase in sales productivity
Sales teams that don’t have to chase cold leads, write repetitive follow-ups, or guess what someone clicked are just... better.
Automation doesn’t replace sales. It sharpens it.
Tarvent helps by triggering Journeys based on what leads are showing interest in. The result is a sales process that feels more like a conversation and less like a pitch.
(Source: Nucleus Research, CRM Automation ROI Study)
10. 63% of companies using automation outperform their competitors
This is the stat that usually pushes people from “should we try this?” to “we need to get this live today.”
Because the question isn’t “does automation work?” It’s “how much are we losing by not using it?”
If your competitors are nurturing leads, re-engaging cold contacts, sending timed onboarding flows, and you’re not... you’re behind.
Tarvent exists to help close that gap, and to do it without a bloated platform, confusing plans, or costly consultants.
(Source: Aberdeen Group, Marketing Automation Benchmark Report)
Conclusion
These marketing automation statistics aren’t hype. They’re signals.
They show that the businesses investing in automation aren’t just saving time. They’re closing more sales, building better customer relationships, and getting ahead.
And this isn’t about needing enterprise tech or a 20-person marketing team.
With Tarvent, you can automate like a pro without feeling like you need a degree in systems engineering. Everything from email flows to tag-based Journeys is built to be usable on day one.
The stats prove it works. Now it’s your move.
TLDR
- 80% of marketers see more leads with automation
- 451% more qualified leads from nurture sequences
- 119% higher click rates with automated emails
- 77% higher conversion rates reported
- 74% of marketers say it saves significant time
- Email is the top channel used for automation
- Cart recovery flows bring back 10% of revenue
- 91% of top marketers call automation “very important”
- Sales productivity jumps by over 14%
- 63% of companies using automation outperform competitors
If you're looking for proof that automation works, this is it.
And if you're looking for a platform that makes it easy, try Tarvent.
%201.svg)
