There’s a strange thrill that comes from watching something get done without you having to do it. It’s like magic, except it's not magic. It's automation.
And if you’ve ever found yourself writing the same email for the tenth time, following up manually on a lead who ghosted you three weeks ago, or remembering too late that you forgot to send a promo... again... then this post is for you.
Marketing automation workflows aren’t just for big teams or enterprise budgets. They’re for anyone who’s tired of playing whack-a-mole with their to-do list.
Here are 7 time-saving automation workflows you can set up today using Tarvent. Each one is built to give you your time back without sacrificing results.
1. The Welcome Series That Warms People Up While You Work
You don’t get a second chance at a first impression. And yet most businesses still leave new subscribers sitting in their inbox like forgotten leftovers.
Instead, trigger an automated welcome email series the moment someone signs up. Not just a single “hey, you’re in!” email. A sequence that introduces your brand, delivers value, and sets expectations.
Inside Tarvent, this is a drag-and-drop Journey. You can set delays between each step, personalize based on tags, and even fork the sequence if someone clicks or doesn’t click.
Result: Your new leads feel acknowledged. You look organized. And you didn’t write the same email 147 times this month.
2. The Post-Click Follow-up That Moves Interested Leads Forward
Not everyone converts on the first try. But if someone clicks a link in your email—especially one that points to something high intent, like your pricing page—that's a signal.
With Tarvent, you can trigger a follow-up Journey based on that click.
Here's what that might look like:
- Trigger: Clicked a link to pricing or product features in an email
- Email 1: “Have questions about our pricing? Here's a quick guide.”
- Email 2 (2 days later): A story or testimonial that reinforces value
- Email 3 (4 days later): A soft CTA to book a call, start a trial, or dive deeper
You're not following up with everyone—just the ones who showed interest. It’s precise. It’s personal. And it doesn’t require complex tracking across your website.
This is one of those small workflows that pays off quickly. You set it once, and it works in the background, turning curiosity into action.
3. The Lead Nurture Path That Replaces Cold Silence
What happens when someone downloads your lead magnet? If the answer is “nothing,” you’re leaving money on the table.
Tarvent lets you create marketing automation workflows that kick in based on actions like downloads, clicks, or form submissions.
Example:
- Lead downloads a guide
- Email 1: “Thanks, here’s the guide”
- Email 2 (Day 3): “How to apply the info”
- Email 3 (Day 6): “Here’s a customer story”
- Email 4 (Day 9): CTA to schedule a demo or visit pricing
You're not pushing. You're walking with them.
4. The Abandoned Cart Recovery That Works While You Sleep
If you run eCommerce and don’t have this running, you’re basically paying to acquire visitors and then... waving goodbye.
Here’s what a best automation sequence for abandoned carts looks like:
- Trigger: Cart abandonment with no purchase in 1 hour
- Email 1 (1 hour later): “Still thinking it over?”
- Email 2 (1 day later): “Here's what other customers are saying”
- Email 3 (2 days later): Small incentive or urgency
Tarvent’s Journeys let you set this up using product tags or dynamic variables so it feels personal. And no, you don’t need to code anything.
5. The Re-Engagement Workflow That Brings People Back
People ghost. It happens.
But before you write off that inactive subscriber, try this: Use Tarvent to identify users who haven’t opened or clicked anything in 30 days.
Then launch a reactivation Journey:
- Email 1: “Still want to hear from us?”
- Email 2: “We’ve missed you, here’s what you missed”
- Email 3: “Click here to stay subscribed”
If they click? Great. If not? Tag them as cold and move on. Now your list stays clean, and your deliverability improves.
6. The Date-Based Automation That Feels Thoughtful
This one’s underrated. People remember when you remember.
Use Tarvent’s Journey triggers to automate birthday emails, renewal reminders, or even “happy 1-year anniversary with us” notes.
It’s the small touches that make your brand feel human. And once it’s set up, it runs forever.
One user reported a 28% higher click-through rate on birthday offers. All they did was connect a birthdate field to a personalized Journey that sent out emails annually. No manual sorting. Just smart automation.
7. The Tag-Based Routing That Keeps Your List Organized
Not all subscribers want the same thing. And if you treat them the same, results tank.
Instead of scoring leads, use Tarvent’s tag-based automation to segment people based on actions they take. Tags let you automatically assign interest or intent as people engage with your content.
Here’s how one user set it up:
- Clicked a link to a product? Tag: “Interested in Product A”
- Watched a video? Tag: “Video Viewer”
- Didn’t engage for 30 days? Tag: “Cold Lead”
From there, you can route them into different Journeys:
- “Interested in Product A” leads to a feature-specific drip campaign
- “Cold Lead” triggers a re-engagement sequence
- “Video Viewer” gets a follow-up email with next steps
This isn’t guesswork. It’s real-time routing based on behavior, all without needing a full CRM.
And since Tarvent makes tag creation and Journey branching visual, you don’t need to fumble with filters or complicated logic trees.
Conclusion
The best marketing automation workflows aren’t complicated. They’re just consistent.
Start with one. Pick the one that annoys you the most to do manually. Turn it into a Journey. Then move to the next.
Soon, your business will be sending better emails, closing more deals, and keeping customers engaged. And you’ll be doing it while you focus on other things—or nothing at all.
That’s not hype. That’s how automation should work.
TLDR
- Automate these 7 workflows: welcome, post-click follow-up, lead nurture, abandoned cart, re-engagement, date-based, and tag-based routing
- Each one saves hours and increases consistency
- Use Tarvent Journeys to visually build, schedule, and track them without hassle
- Start small. Get one workflow running. Then build from there
- Automation is how you show up consistently without burning out
Reclaim your time. One workflow at a time.
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