Test for success.
Knowing what your audience will respond with precision to can be difficult. We have a solution. Multivariate campaigns let you test several variations between different "from" addresses, subjects, and contents and pick which version is sent to the masses.
Variations: Create up to 10 variations, including several subject lines, from lines, and content with ease. You simply create versions, and the platform will come up with all the variations for you.
Picking a Winner: Once your campaign is sent to a small portion of your campaign’s total audience, a winning variation is picked. This can be based on the number of opens, link clicks, or overall engagement.
Reporting: Even with multivariate campaigns, you’ll never miss out on reporting. See how each combination did as well as the winning combination in full detail, just like you would with a normal campaign.