Tarvent vs Constant Contact

Tarvent vs Constant Contact: An ESP comparison that will surprise you

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Tarvent campaign editor Constant Contact campaign editor
Selecting an email marketing platform may seem daunting, but we can help. Whether you are a new marketer or a seasoned pro, deciding on a platform that will support your current needs and needs can be stressful. We have no interest in bashing or competition. Constant Contact does have a few features Tarvent doesn't have…yet. However, those missing features are limited and are far outweighed by the massive number of features Tarvent offers that Constant Contact, in their years of existence, can't touch. Let's dive in and shed some light on what makes Tarvent tick.

How does pricing compare?

Tarvent is different. We offer a single plan level, the “Everything Plan.” As the name implies, you get every feature without limits.

Currently, Constant Contact offers 3 plan levels: Lite, Standard, and Premium. You gain access to more features as you move up in your plan level. This is typical of several Email marketing platforms.

So, who's Tarvent and Constant Contact best suited for?

Constant Contact, known for its TV ads, focuses more on small businesses than anyone else. While they have a leg up on MailChimp in some ways, they are both heavily focused on small businesses with no natural avenue to handle a growing company that needs more advanced marketing features.

Tarvent is different. One of the primary differences between Tarvent and Constant Contact, along with many others, is pricing. Most competitors offer 3-4 different plans with features growing as the cost of each plan increases. Tarvent has just one plan, the “Everything plan.” Simply put, you get every feature Tarvent offers at one low price. Aside from pricing, Tarvent's start was with advertising agencies. As a result, Tarvent had to provide some advanced features that these agencies required. It didn't stop there. While we love working with small businesses and the economic heartbeat, we enjoy working with enterprise-level customers who push us to deliver the functionality that competitors like Constant Contact wouldn't offer.

Let's talk about platform basics!

Tarvent is a modern web-based application that uses the latest technology, architecture, cloud services, and more. Every screen, navigational element, and form uses a standard design that is both current and consistent, so no matter where you are in Tarvent, it will always feel familiar. Our multi-purpose screens don't contain massive amounts of space and offer an intuitive task flow. We aim to reduce navigation time and allow you to do more on a single screen. This increases performance, productivity, and overall time management.

Constant Contact, like MailChimp, uses an older single-purpose screen design that provides a simplest yet focused view. The benefit of single-purpose screens is that they are easy to understand and reduce learning time. The downside is that you can never increase productivity as you get familiar with the platform because you're forced to navigate from screen to screen to complete your overall goals. The approach also causes the system to work harder due to all the screens it must render, thus slowing down overall performance. Tarvent sees little benefit in this approach and prefers to focus on intuitive, fast, and multi-purpose screens that maximize productivity and performance.

Contact management

Contact screen
Edit contact screen in Tarvent

For Tarvent, this is a foundational piece of the marketing puzzle. Without good contact management, targeting the right audience becomes difficult or impossible. While both Tarvent and Constant Contact offer contact management tools, only Tarvent can handle your most demanding requirements to organize, categorize, and segment your audience in ways you can't do with Constant Contact.

Tarvent Constant Contact
Unlimited number of audiences No concept of multiple audiences supported
Unique identifier: Uniquely identify a contact by one or more fields other than their email address, allowing multiple contacts with the same email address. Email address must be used to identify contacts.
Unlimited number of sign-up forms Unlimited sign-up forms, only one confirmation email per account
Unlimited number of profile update forms 1 profile update form per account
Unlimited number of unsubscribe forms 1 unsubscribe form per account
Complete customization of form and page Basic customization of form only, only three question types supported, and no page customization support.
Form-specific detailed reporting No form reporting
Complete customization of confirmation page and emails Basic customization of confirmation email. There is no confirmation page support.
Linked embedded forms so changes or live immediately without updating site HTML Requires universal code block and form code block.
13 data types supported 2 data types supported (Text & Date)
Public and private groups No private groups (lists)
Advanced segmentation with criteria grouping allowed for mixed AND and OR logic Simple criteria with no grouping with no AND and OR logic mixing. Segmentation is not permitted on all standard fields. Minimal criteria support.
Import contacts via file, copy and paste, email, or integrations No email-based import
Use your data file as the master and remove contacts from Tarvent not found in your file. No ability to treat data file as master file
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Campaign management

Campaign - Drag and drop editor
Campaign editor in Tarvent

Making sure the right message is delivered at the best time, with a design that complements your brand while looking perfect on any device, is a must. Tarvent's platform offers some of the most extensive features that make it easy to deliver a perfectly designed message and the best time possible to meet your marketing goals, while Constant Contact seems more focused on just the basics, leaving much to be desired for experienced marketers, or those wanting to stand out from the crowd.

Tarvent Constant Contact
Send a campaign to an unlimited number of groups and segments within your audience Campaigns can be sent to multiple groups (lists) or a single segment
From name and email address can be pulled from a contacts profile. No personalization support
From domain enforces verification to adhere to new Gmail and Yahoo rules for the best deliverabily Self-authentication is optional, even though required by Gmail and Yahoo
Subject line supports personalization, conditional content logic, and emojis Limited personalization support and no conditional content support.
AI-powered content generation for subject lines, preheader, and email content No AI-generation content support for subject line or preheader
Inbox preview to see what how your email looks in Gmail, Outlook, and iCloud Mail. Only a generic inbox preview is supported that does not represent any specific email client
Custom header support for external system integration No custom header support
Operational email support allowing you to send emails to unsubscribed contacts when the email is about business operation changes. No operational email support
Auto-resend rules tell Tarvent to try resending an email if specific bounce types occur, such as a block. No manageable rety rules
Track replies in Tarvent as well as via email forwarded to a specified email address No support for email forwarding. A reply email address is required so no out-of-office or other junk replies can be filtered out.
Social media share configuration so your emails are shared using image and descriptions you specify No social share support
Support for drag-and-drop, code, and AMP-based email designers No AMP support
Drag-and-drop editor has extensive styling options and editing controls including wizard-based personalization and conditional content logic generation so you never have to remember syntax. Minimal design control. Everyone's emails look very similar. Rudimentary conditional content control.
Campaign testing with support for custom profiles, multiple email address, and more to see exactly what will be sent each contact based on their profile. Limited campaign testing tool cannot provide a custom profile to meet specific testing needs.
Link checker verifies are your campaign links are working before you send. No link checker provided.
Campaign previewer to see your email on desktop, tablet, and mobile in landscape and portrait mode with custom profile support. Fundamental preview only with no support for tablet or screen orientation.
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Template management

Template editor
Template editor in Tarvent

Templates are one of the most effective ways to make you more productive, consistent, and memorable to your contacts. Templates give you a reusable base on which your messaging is based. Using pre-built templates is excellent in the beginning to get you up and running fast. However, investing in brand-specific templates that your customers and prospects will immediately recognize is one of the many goals the Tarvent platform helps you achieve. Tarvent outshines Constant Contact again by providing a feature-rich solution that enables you to make the most of your templates.

Tarvent Constant Contact
Drag-and-drop, HTML code, plain text, and AMP support No custom template support
Create a template from scratch or based on a standard template, account template, or a campaign Well, you can create a campaign based on another campaign or one of Constant Contact's templates
Set specific areas of the template as read-only so they cannot be changed within a campaign or Journey email using the template. No read-only or lock-down support
Feature-rich code editor with color coding, and wizard-based tools to insert personalization and conditional content logic. Basic code editor with no conditional content wizard or data formatting options.
Template testing with support for multiple email address, and more to see how the template renders in your various email clients No template testing tools are provided.
Link checker verifies are your template links are working before you send. No link checker provided.
Template previewer to see your email on desktop, tablet, and mobile in landscape and portrait mode. Elementary preview only
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Automation

Automation - Journey with decision/conditional split
Journey editor in Tarvent

There cannot be enough said about the power of a robust automation solution. Never missing an opportunity, reacting at the perfect time, and ensuring your contact's experience is perfectly curated can be enabled using Tarvent's incredibly feature-rich automation engine. Meanwhile, Constant Contact does "technically" check the feature box by offering automation, which is more like a drip campaign editor than an automation engine.

Tarvent Constant Contact
Create journeys based on previous journeys, standard journey templates, or from scratch. Fewer standard journey templates and no ability to copy an existing journey (automation)
Unlimited entry triggers can be created to control how contacts enter the journey. Only one entry trigger per journey supported.
Unlimited exit triggers to remove a contact from a journey when specific conditions are met or events occur No exit trigger support
16+ journey actions can be performed Only two actions supported
9+ journey flow controls are supported, including more advanced engagement splits, decision splits, and more. Only two rules (flow controls) are supported
Split flow controls support up to 10 different paths Limited to true/false paths based on email or shopping activity only, with no profile support.
Ability to add step conditions allowing a step to be performed only if conditions are met. Otherwise, the contact skips the step and moves on the next stop. No step conditions supported
True multivariate email testing allowed multiple variations to be automatically tested, with the winning varioation going to future journey contacts. No multivariate or A/B testing support
Create goals and conversions either globally to the journey or at a specific point in the journey to better track progress of each contact. No support for goals and conversions.
Ability to allow contacts to enter a journey multiple times simultaneously. No support for contacts to be in a journey more than once simultaneously.
Flow report shows the most popular path as well as the conversion and attrition rate for each step in the journey to quickly identify areas of improvement. No flow reporting supported
Detailed reporting for the overall journey as well as robust campaign-level reporting for each email sent within a journey. Only basic reporting provided.
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Landing pages

Landing page - Editor
Landing page editor in Tarvent

Growing your audience base is a primary goal of many marketers. Landing pages enable you to optimize your lead acquisition and even lead retention by effectively pairing ads and landing pages to collect your prospect's information and permission to communicate with them using the marketing channel with the highest ROI, email marketing.

Tarvent Constant Contact
Ability to create landing pages from standard templates, previously created landing pages, or from scratch. Provides the same level of support with a confusing editor that crashes the browser with extended use.
Extensive page customization including SEO tags, favicon, page width, and more. Only very basic customization allowed
Multiple Calls-to-Action (CTAs) supported aand allowed on a single page including forms, buttons, and image links. Only a single form CTA is allowed and only selectable during initial page creation.
Support for personalization and conditional content No support for personalization or conditional content
Ability to display an inline confirmation message, dialog-based confirmation message, a completely customizable confirmation page, or navigate to an external confirmation page. Only supports inline confirmation messages.
Ability to preview your landing page on mobile, tablet, or desktop in landscape or portrait mode from your browser. Basic preview with no support for tablet, screen orientation, or custom browser widths
Ability to add sent a notification emails, including form data, so you know when someone has submitted the form No support for notification emails
Journey integration when specific landing page-related events occur. Limited journey integration
Detailed reporting for each form or other CTA, as well as page-level reporting Minimal reporting
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Surveys

Survey editor
Survey editor in Tarvent

Have you ever heard that the most intelligent people ask more questions and talk less? Surveys are our way of providing you with the tools you need to ask questions and give your customers a voice. Learn what your customers like about your products or services. Even better, learn what you can improve to gain even more customers. Surveys, like many other platform areas, have only basic support from Constant Contact, while Tarvent's well-planned intuitive interface leaves little desired that isn't currently supported.

Tarvent Constant Contact
Ability to create surveys from standard templates, previously created surveys, or from scratch. No pre-built survey templates provided
Extensive page customization including SEO tags, favicon, page width, and more. Only basic customization allowed
9+ question types including matrix-style questions, birthday, and more. Only 5 question types with no support for matrix-style questions
Optionally map survey questions to audience data fields allowing known contact’s profiles to be updated and unknown contacts to be added. No support for linking answers to a contact’s profile.
Ability to display an inline confirmation message, dialog-based confirmation message, a completely customizable confirmation page, or navigate to an external confirmation page. Only supports inline confirmation messages.
Ability to preview your survey on mobile, tablet, or desktop in landscape or portrait mode from your browser. Basic preview with no support for tablet, screen orientation, or custom browser widths
Ability to add sent a notification emails, including form data, so you know when someone has submitted the form No support for notification emails
Complete control over every aspect that interacts with the visitor for consistant branding and customer experience. Minimal customization
Journey integration when specific survey-related events occur. Limited journey integration
Detailed reporting including page bounces, partial/complete submissions, and question and answer-level reporting details Basic reporting
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Digital asset management

Image library in Tarvent

Whether you have been in email marketing for a short period or years, managing all the images, files, and related content can be challenging. Tarvent's library gives you the organizational tools to organize your digital assets into folders, using tags and more.

Tarvent Constant Contact
List and folder view with support for multiple folder levels Basic list and folder view. No parent/child folders.
Tagging support enabling view filtering for all assets with specific tags. No tag support
Store images, PDFs, content blocks, and more Limited only to images and files, no reusable content blocks
Content blocks allow for standardized reusable content such as email footers, page headers, and more. No concept of content blocks supported
Ability to search for a file based on the system-generated URL, which is helpful when working with code-your-own templates. Minimal search options
Ability to overwrite existing images and files with newer versions so templates, campaigns, and other items don’t have to be updated when a new version of a file is uploaded. This works with images for emails that have already been sent too! No overwrite support provided

Transactional email

Code generation
Transaction code generator in Tarvent

Have you ever forgotten a password or ordered a product online? Those emails you receive are considered transactional emails and are instrumental in promptly providing your customers and prospects with the information they request. Tarvent's transactional email platform allows you to send emails from any third-party application, whether web-based, mobile, or desktop application or an internal application behind firewalls. Let the marketing team manage the look and feel of the email. At the same time, developers provide the transactional data your contacts need.

Tarvent Constant Contact
Integrated transactional email support No support
Extensive integration with templates allowing the same functionality as campaigns but with transactional email No support
Drag-and-drop template and code-your-own editors No support
Data formatters provide extensive formatting options for your data, including defaults if data is missing No support
Wizards assist in inserting transactional data variables, conditional content, and data formatting options No support
Suppression list support for both transactional and marketing emails managed at the account level No support
Form-based code generator and testing tools, which support every option, allowing developers to send their first email in minutes with no need for documentation review. No support
Extensive reporting based on your custom-defined email types, sender domain, recipient domain, custom meta data, tags, and more. No support
Customizable auto-rety rules to handle bounce issues that should be retried, such as temporary blocks. No support
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Reporting

Contact screen
Edit contact screen in Tarvent

Some marketers view reporting as the ultimate tool to determine whether their marketing efforts are working. We're pretty sure the strongest believers of reporting have used Tarvent, demanded more, and delivered. We leave no rock unturned, no question unanswered, and more importantly, provide every bit of data in a way that isn't overwhelming to the novice, as well as not aggravating to the pro marketing that needs immense data immediately. Our reporting aims always to provide the most precise picture so you can make the most informed decisions.

Tarvent Constant Contact
Extensive reporting leaving no question unanswered with every detail available online or via exports. Limited detailed reporting, not sufficient for experienced marketings needing a clear picture.
Report center providing access to all reports in a single location No concept of a report center
Report-only user support allowing executives a simple-to-use Tarvent interface that is limited to just the reports No report-only access
Custom reports developed by Tarvent based on your specific needs. You control distribution and if the report should run while we take care of the data preparation and security for Personal Indentifiable Information (PII). Limited custom reporting options

Conclusion

As you can see, Tarvent is a robust platform geared towards companies of every size with no risk of outgrowing the platform. Constant Contact is a seemingly easy-to-use platform that became difficult to find specific settings or unresponsive.

One aspect we should have discussed in this comparison is security. Tarvent's granular control outshines Constant Contact’s basic security, which becomes a huge factor when your team is greater than a single person.

While Tarvent's features are extensive, we provide an intuitive platform where novice and advanced marketers can be productive without getting lost. As you learn, you can discover the never-ending number of features Tarvent delivers, giving you the ultimate control over every touchpoint made with your contacts.

TL;DR

Too much to read? We get it. We wanted to be thorough, almost to a fault.

The bottom line is that while Constant Contact checks the boxes for having specific functionality, the functionality is lacking even some of the industry-standard basics. Contact segmentation, one of the necessary foundation pieces of email marketing, is supported; the lack of segmentation options, for example,  makes Constant Contact’s platform heavily crippled when compared to more advanced solutions like Tarvent and many other competitors. Like segmentation, their platform is lacking in similar ways across the board.

To be fair, Constant Contact does offer features that are not currently supported by Tarvent. We’re a growing brand that will soon have many missing features but with extensive functionality that will surpass their current features.

Tarvent is inexpensive, has a single "Everything plan," and affords you some obvious add-ons as you dive deeper into marketing. Don't worry, though; like you, we hate add-ons for every little thing you want to try. Our add-ons are only for significant functionality, such as Transactional email, that some people won't use.

We've got you covered if you want a platform with all the bells and whistles, including some of the most extensive reporting you can find.

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