Are you sending emails or just making noise?
Quick gut check.
How often have you sent a campaign to “Everyone” because you were tired, rushed, or just couldn’t face building another segment?
Or wondered, “Who should get this?” and then answered yourself with, “Eh… all of them”?
You’re not alone. Most email marketers fall into one of two camps:
- The “batch-and-blast” crew who send to the whole list and hope.
- The spreadsheet warriors who build wild segmentation logic and pray nothing breaks.
The new engagement system in Tarvent is designed for both groups.
It turns raw email engagement like opens, clicks, replies, and silence, into clear, usable signals inside the two places you live every day:
- Your contacts
- Your campaigns
And right beside it is someone new: Artitelli, your marketing navigator, ready to point out what’s working, what’s not, and what to try next.
Meet Engagement and Artitelli
At a high level, the engagement system answers two big questions:
- How engaged is this contact right now?
- Where are they in their relationship with you? New, loyal, or drifting away?
It does this with:
- Engagement signals like status, score, and last engagement date.
- Lifecycle stages like New, Active, At Risk, Dormant, Lost, and Reactivated.
Because every business sends emails at a different pace, the engagement system also looks at your typical sending frequency. A contact who hasn’t opened in 30 days might be fine for a monthly newsletter, but a red flag for a daily sender. Tarvent automatically adjusts engagement scoring and lifecycle timing based on how often you send, instead of forcing everyone into a one-size-fits-all algorithm.
If you also use a CRM with lead scoring, think of the difference like this:
- Engagement score = “How much are they interacting with our emails?”
- Lead score (in your CRM) = “How likely are they to buy soon, overall?”
Both matter. But the engagement side is what powers better email engagement and smarter targeting.
And this is where Artitelli steps in.
Artitelli looks at your engagement data and acts like a marketing co-pilot:
- Highlighting key trends and risks.
- Suggesting segments to target.
- Pointing out opportunities to re-engage or back off.
You bring the goals and the brand voice. Artitelli brings the “here’s who to talk to next” guidance.
Day-one stats vs. onboarding
Here’s the good news:
- Artitelli has already been tracking engagement stats for months.
- That means when you first see the new engagement system in Tarvent, your existing contacts won’t start at zero. They’ll already have history and usable engagement signals.
However, new contacts still need time to go through an engagement onboarding period:
- For roughly the first 60 days, a brand-new contact is in “learning mode.”
- They may not have full engagement trends or stable lifecycle stages right away.
- As they receive more campaigns (and either engage or ignore you), their stats become more complete and reliable.
So in practice:
- Existing lists will have meaningful engagement data from day one.
- Every new contact gets smarter over that first 60 days as the system learns their behavior.
Think of it like this: Artitelli already knows your current audience pretty well. New people just need a little time to introduce themselves.
Contacts: Tarvent just got smarter
Engagement in the contact list
On your audience contact list, you’ll now see:
- Engagement status – a quick Hot / Warm / Cold / Inactive–style view.
- Lifecycle stage – New, Active, At Risk, Dormant, Lost, or Reactivated.
- Last engagement date – the last time they did something positive.
You can toggle these columns on or off like any other.
But instead of staring at a wall of email addresses, you can now see:
- Who’s excited about your emails.
- Who’s quietly slipping away.
- Who hasn’t engaged in a long time and may need a different approach.
All of this is interpreted through the lens of your own sending cadence. That means “At Risk” and “Dormant” are based on what’s normal for your schedule, not a generic rule that treats a weekly sender the same as someone who emails once a quarter.
Audience contact listEngagement-based email marketing starts here: you’re no longer flying blind.
Smart filters: 25+ “pre-built brains”
Wish you could say, “Just give me my VIPs” or “Show me the people who are at risk but still worth saving,” and have the system figure out the logic?
That’s what smart filters are for.
You now have 25+ smart filters you can use:
- As standalone segments, or
- As criteria inside your own segments.
Some examples (names simplified here):
- VIP engaged contacts.
- At-risk but historically valuable contacts.
- Dormant contacts with good reengagement potential.
- People who haven’t engaged in the last few campaigns.
Instead of building complex logic every time, you pick a smart filter that already understands engagement patterns for you.
Artitelli can then nudge you toward filters like:
- “Try targeting High Reengagement Priority contacts with this campaign,” or
- “You may want to exclude High Fatigue contacts from this send.”
Less time wiring rules. More time improving results.
Contact filtering just get a boost
On the contact list page, the advanced filter panel now supports smart filters.
There’s one simple rule:
You must still have at least one of your own criteria.
That can be as basic as:
- Email contains “@” – which effectively means “everyone,” and lets the smart filter do the heavy lifting.
This lets you do things like:
- “All At Risk contacts in Canada.”
- “VIP Engaged contacts with the ‘Customer’ tag.”
You bring a simple rule. The smart filter brings the engagement intelligence.
And yes—Artitelli can point out interesting subsets you might not think to look for on your own.
Segments: smarter building blocks
Your audience segments now work even better with the engagement system.
You’ll see:
- Your custom segments at the top, just like before.
- Smart filter–based segments listed underneath, ready to use.
When you create or update a segment:
- You can add a smart filter as a condition (which we strongly encourage).
- You can combine that with your own criteria: tags, groups, fields, and more.
Here’s the fun part for advanced users:
When you use a smart filter inside a segment, you can modify that filter’s rules for that segment only—without changing the original smart filter.
That means you can:
- Use a global “High Reengagement Priority” definition system-wide.
- Tighten or loosen it inside one segment for a specific campaign.
Your engagement system stays consistent. Your segments stay flexible.
Easier segment criteria builder
Engagement adds lots of new fields:
- Scores
- Stages
- Risk indicators
- Recent activity stats
To keep things usable, we redesigned the field selector when you build criteria.
It’s easier to:
- Find engagement-related fields.
- Understand what each field represents.
- Combine engagement with your existing profile data.
So yes, engagement-based email marketing just got more powerful—but it also got easier to navigate.
See each contact's full picture
The contact editor has been completely redesigned to put engagement at the center of the experience.
You’ll see:
- On the left: the contact profile you’re used to (fields you can view/edit).
- Below that: the groups they belong to.
- Below groups: their GDPR permissions.
- Front and center: the contact’s engagement stats and lifecycle stage, plus recent behavior.
Think of it like a cockpit:
- Who are they?
- What are they allowed to receive?
- How have they behaved lately?
All in one screen.
Tarvent contact editorThis is the screen you’ll use often, so it now tells a clear engagement story at a glance.
Campaign creation is more intuitive
The engagement system doesn’t just change how you look at contacts. It changes how you plan campaigns.
Step 1: Campaign purpose and editor type
In Step 1 of campaign creation, you can now:
- Choose your editor type (as always), and
- Select a campaign purpose (like newsletter, promotion, announcement, or reengagement).
Right now, campaign purpose mainly helps with organization and future insights. Over time, it will also help Artitelli:
- Compare similar campaigns more fairly.
- Suggest different approaches based on the type of campaign you’re running.
You’re basically giving each campaign a job title, so future engagement insights have better context.
Step 3: From and Subject, before you design
In Step 3, you can now define:
- The From name and email, and
- The Subject line (and preview text if you use it).
You can still change these later in the editor, but you no longer have to wait until the design step.
Why is that useful?
Because From and Subject lines drive a huge part of email engagement. Setting them early helps you:
- Focus your message.
- Avoid the “Oops, I forgot to change the subject” problem.
- Align your copy with the purpose you picked in Step 1.
Defining campaign recipients
Now for one of the biggest quality-of-life improvements: the Campaign recipients selector.
You can now choose:
- A smart filter (new).
- Groups and segments (existing).
- A custom, campaign-only segment (new).
- The entire audience (existing).
That custom segment option is a game changer:
- You can build a segment that lives only inside that campaign.
- You keep your main audience segment list clean.
- You can mix smart filter rules with your own criteria however you like.
Example:
- Global segment: “All Customers.”
- Campaign-only custom segment: “High Reengagement Priority Customers in Europe who signed up before 2023.”
Once the campaign is done, your permanent segments aren’t cluttered with one-off experiments.
Campaign recipient selector
It’s engagement-based email marketing without the segment graveyard.
Subtle engagement warnings
Sometimes you really do need to send to everyone.
But sending every message to your entire list is a quick way to burn it out.
So when you create a campaign audience with no engagement rules at all, Tarvent will:
- Show a warning that you’re not using any engagement logic.
- Remind you that this may affect performance (opens, clicks, unsubscribes, and long-term email engagement).
You’re still in charge.
We just give you a friendly “Are you sure?” before you send something that ignores all the engagement intelligence you now have.
What’s in it for newer marketers?
If you’re newer to email marketing, this might sound like a lot.
The good news: you don’t have to use everything to get value.
With the engagement system, you can:
- Quickly see who’s active and who’s fading.
- Use smart filters like training wheels for more advanced segmentation.
- Avoid hammering disengaged people with every campaign.
- Start building simple reengagement flows for At Risk or Dormant contacts.
Artitelli can highlight:
- “Here are your most engaged people for this send.”
- “Here’s a segment that might be ready for a win-back campaign.”
You don’t need a segmentation PhD. You just need to pick the right suggestion.
What’s in it for advanced marketers?
If you’re already deep into segmentation, here’s what you get:
- Less manual logic – smart filters encapsulate engagement rules for you.
- Cleaner structure – campaign-only segments don’t clutter your main segment list.
- More control – you can locally tweak smart filters inside segments without changing the global definition.
- Better inputs for your CRM – engagement data complements your existing lead scoring.
Plus, Artitelli can:
- Surface non-obvious segments worth testing.
- Help you prioritize who should get reengagement efforts.
- Turn raw engagement metrics into actual recommendations.
In short: you get to spend more time on strategy and creative, and less time clicking through filter builders.
Coming soon: engagement reports
This release focuses on:
Behind the scenes, though, the same engagement system will soon power audience-level reports, including:
- Engagement trends over time.
- Shifts in lifecycle stages.
- Which campaigns helped or hurt your overall email engagement.
- Engagement report card
- Executive summary
- Full engagement analysis
We’re keeping this blog high-level on reporting because the visuals and final layout may change. But know this:
- Everything you do today with engagement fields, smart filters, and campaign targeting is feeding into those future insights.
- Artitelli will use those reports to give even sharper, data-backed guidance.
You’re not just sending campaigns. You’re training a system that gets smarter over time.
Better insights make work efficient
At the end of the day, this isn’t about sending more emails.
It’s about:
- Sending better emails.
- To better audiences.
- With less guesswork.
- And more support from tools like Artitelli.
If you want a simple place to start, try this:
- Turn on the engagement status, lifecycle stage, and last engagement date columns in your contact list.
- Pick one smart filter and use it in your next segment.
- Watch how different it feels to send to people who are actually ready to hear from you.
Because once you see the difference, “send to everyone” won’t feel so safe anymore.
Don’t send louder. Send smarter. Let engagement—and Artitelli—decide who gets the next email.
Call to action
Have questions about how to use engagement for your list?
- Leave a comment or reply with your biggest targeting challenge.
- Share this post with a teammate who still sends “to the whole list.”
- Or log into Tarvent and build your first engagement-powered campaign with Artitelli’s help today.
TL;DR
- The new engagement system in Tarvent helps you see who’s interested, who’s drifting, and who’s worth reengaging—right from your contact list and campaigns.
- The engagement system adapts to your sending frequency, so a monthly sender and a daily sender are evaluated differently. No one-size-fits-all scoring, and no unfair penalty just because you send less often.
- Contacts now show engagement status, lifecycle stage, and last engagement date, plus over 25 smart filters you can use as standalone segments or rules inside your own segments.
- You can build custom, campaign-only segments (with smart filters) in the campaign editor, and you’ll see warnings if you build an audience with no engagement rules at all.
- Artitelli, your marketing navigator, has been tracking engagement stats for months already, so existing contacts have meaningful engagement data from day one. New contacts still go through a 60-day engagement onboarding period before their stats are fully reliable.
- Audience-level engagement reports are coming soon, built on the same engagement-based email marketing foundation you can start using now.
If you’re short on time, here’s the punchline: stop guessing who to email, and let engagement data—and Artitelli—do the heavy lifting.
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